Wednesday, August 03, 2011


Dassler Brothers Shoe Factory was created by Adolf and Rudolf, two brothers. They specialized in track/athletic spikes. They became estranged during the rise of Hitler, during and after the war, and, as a result of this, Rudolf left the company and Adi renamed the company after his own nickname: Adi-das. His brother went across town and started a new shoe company known to us as Puma.

In 2009, both companies decided to bury the hatchet by playing a friendly game of soccer football to end the 60-year rift. The match took place between workers from both companies within the framework of the “Peace One Day” initiative, an annual day of global ceasefire and non-violence.

The ensuing riot killed 3 and injured 18.

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